Are you still asking the question, 'what is social media?' A concise and on-point answer, courtesy of Wikipedia: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.
We're social beings by nature, you can translate that innate ability into the way you're doing business. Be part of the discovery and dialog.
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