Are you likable?

So you're like innumerable other brands and businesses with a Facebook fan page in their social media arsenal. Good for you, it's a step in the right direction. But, only if you're doing it right.

• Do tell a story.
• Don't broadcast.
• Do be friendly.
• Don't ignore feedback.
• Do be personable.
• Don't try to control the conversation.
• Do contribute to the conversation.
• Do be transparent.
• Don't forget to post content.
• Do be honest.
• Don't automate content.
• Do take action when you can.
• Don't waste the time of your fans.
• Do say thank you.
• Don't forget your manners.

Yes, you're a business, but you're a person or people first. We're inherently social, so be a person when engaging and curating content that is valuable to your fans. Make it worth their while to like your fan page. Keep them coming back for more!