I informally polled tweeps following my @airport_girl Twitter account and received a plethora of answers. Firstly, I'll dissect my handle for those not formally acquainted with me. I work for an airport, and possess a profound interest, boarding on obsession; alright, I'll admit, I am a downright aviation geek. The second half of my handle, is obvious, at least I think it is, since I am of the female persuasion.
The folks responding to my polling seemed to be equally split down the middle on what is the best practice for choosing a Twitter handle (screen name). My interpretation of the split is this: if you're looking to make a name for yourself, build your personal brand, or be completely transparent; the rule of thumb recommended is that your handle ought to be your name. On the other side of the coin, is this: if you're attempting to build a name for your company or enterprise, you're not necessarily wanting people to remember your name, or in my case, you like "kitschy" handles; picking adverbs, adjectives, company/organization/enterprise names, descriptors; basically anything else that isn't your birth given nomenclature is a-okay.
I actually tweet for two Twitter accounts. I began professionally tweeting for my employer in later 2008, @HIAairport, in order to build an online voice for the company. The resultant relationships and tweeting communities I was building and discovering through the professional account led me to create my personal account. And, it is strictly that, a personal tweet feed, admittedly at times it's my stream of consciousness feed. Depends on the day and how little caffeine I've consumed!
So, what are your thoughts on the matter. What was the impetus behind the Twitter handle you've elected? Did it have a grand overarching philosophy, or did you simply just want to go where everyone knows your name?