Friday, February 3, 2012

Are you likable?

So you're like innumerable other brands and businesses with a Facebook fan page in their social media arsenal. Good for you, it's a step in the right direction. But, only if you're doing it right.
  • Do tell a story.
  • Don't broadcast.
  • Do be friendly.
  • Don't ignore feedback.
  • Do be personable.
  • Don't try to control the conversation.
  • Do contribute to the conversation.
  • Do be transparent.
  • Don't forget to post content.
  • Do be honest.
  • Don't automate content.
  • Do take action when you can.
  • Don't waste the time of your fans.
  • Do say thank you.
  • Don't forget your manners.
Yes, you're a business, but you're a person or people first. We're inherently social, so be a person when engaging and curating content that is valuable to your fans. Make it worth their while to like your fan page. Keep them coming back for more!

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