Monday, August 8, 2011

Social Media: Rules of Engagement

Every social media professional will guarantee you that their "rules of engagement" are the best. If you boil it down to the nuts and bolts all prescribed rules are basically the same repackaged core principles. I've combed the web and assembled my favorites.
  1. Be Transparent. Your honesty (or dishonesty) will be picked up right away in social media communities. (src:
  2. Embody the attributes you wish to portray and instill – operate by a code of conduct. (src:
  3. Listen before you talk. (src:
  4. Stay relevant. (src: Charlene Li, author of Groundswell)
  5. Keep the conversation going. (src:
  6. There's not much, if any room, for automation in social media. (src:
  7. If somebody goes out of their way for you in social media make sure you reciprocate the gesture. (src:
  8. Travel with your networks. Go virtually with your friends, followers, subscribers, etc on their adventures...take part in their lives via social networking. (src: me. I like to "do life" with the people I engage with.)
  9. Be cautious. Protect yourself and your privacy. (src:
  10. Always, without hesitation, say thank you. Show gratitude even in the simplest of scenarios. It goes a LONG way. (src: common sense)
Pack light, virtual travel doesn't require a lot of baggage.
Did I miss anything you think should have been included?


  1. I've been on #3 for a while, which is hard for a lawyer to do. Thank you for Taking the time to write this. Very informative.

  2. #8 may be my favorite of the principles listed here.

  3. Thanks for the feedback and I am glad that you found the information helpful.

    @arptlaw, there's nothing wrong with observing and listening, but don't be afraid to join the conversation!